Wednesday, 22 February 2012

Let sleeping blogs lie - not anymore!

Well it's been a while - I admit it - but the return heralds news of a couple of new identities for the local market and a branding presentation to a Scottish Enterprise networking event. This latter occasion gave me a valuable snapshot into the entrepreneurial ambitions of a cross-section of young businesses and a useful insight into the very mixed levels of brand appreciation and investment expectations of start-ups. A good experience and a friendly bunch of people - I wish them luck in their ventures and hope they consider my words of branding wisdom as they pursue their business dreams.

As a proud holder of a DBA Design Effectiveness Award, it still strikes me as a great shame that design seems increasingly reduced to a commodity in a race to find the cheapest supplier and where true originality, ideas and quality have been left by the wayside. Great design should not become the preserve of the Apples and matching megabrands of this world but be a demand of every creative brief issued. It must however, be justly rewarded when delivered.

Almost sounded grumpy then. To lighten things up a little, here's the new North Berwick Kayak Club identity, soon to be appearing on the rash vests and vessels of East Lothian's paddling finest.

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